Thursday, January 20, 2011
Second Blog Post: On Corporate Tracking and Privacy
Lots of good blog posts in this first round!
For your second round, due by Wednesday, January 26th, address the following question:
This week, you read quite a bit about how companies track your activity online - your search terms, your "likes," your ad-clicks - as a way of creating very targeted advertising. Do you agree with this practice? Is it an invasion of privacy, even if your name isn't directly linked to your online activity? Or do you think this information is fair game?
Consider, in particular, that the internet services you use for "free" are largely financed through advertising, and that you probably prefer ads that are most relevant to you. Is it worth it to have your online activity used in this way, or are these companies getting to close to becoming a kind of "Big Brother"?