From a marketing stand point, it is a great way to learn more about what
People want and making what they want more available as well as more affordable.
So yes I do agree with it, as long as they are not using any of my personal information or making
Personal information available to the different companies. I believe it is an invasion of privacy when they put beacons, cookies, flash cookies within there software or sites, without your knowledge. That is
The same as having a peeping tom, or a stalker watching your every move.
All sites and software that can be downloaded to your computer should identify to the consumer regarding any type of web bug that is being used like: beacons, flash cookie or cookies.
As BlueKai says its own website gives consumers as easy way to see what it monitors about them, all companies should have this option available. All companies should check there sites and software to make and know what tracking files are being used on there sites.
I don't believe these companies are becoming a Big Brother as of this point, but if laws are not put into place they will become a Big Brother type.
If you are doing something wrong or illegal, and don't want to get caught then don't advertise it on the internet for anyone in the world to see. Law enforcement is trying to involve to today's society, were there are many new crimes being committed due to the internet that need to be stopped
I don't mind being stalked especially on the internet. Like I mentioned in my previous blog everything is an arms race. Just like they have cookies and beacons, we have ad blockers, spyware, and everything else..Looks like whether you agree with this form of advertisement and tracking or not the only way to completely avoid it is move to a cabin in the woods avoiding all forms of technology!
ReplyDeleteI see your point about making it known to a site's user that they are being tracked, and I agree that we should be made aware, but because of the amount of cookies and tracking beacons that are out there, one's computer might crash with all of the notifications!! Just kidding! In my opinion, the business of online tracking and selling of user's habits is less "evil", if you will, than the practice of credit card companies selling actual personal information to third parties, which is a common practice. At least with online tracking, the only thing that is sold is a person's likes/dislikes/interests/hobbies etc. CC companies actually release your name to other CC companies and other "third party" companies so they can send us those annoying Pre-approval notices!!
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